--- title: "BONBOM, or the pleasure of looking" description: "BONBOM unveils ‘Optimistic Fetishism’, its spring/summer 2027 collection: knitwear as a second skin and silhouettes that change in profile." url: https://neomaniamagazine.com/bonbom-optimistic-fetishism-spring-summer-2027/ date: 2026-10-07 modified: 2026-11-10 author: "Neo" image: https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-8-1280px.webp categories: ["Fashion"] type: post lang: en --- # BONBOM, or the pleasure of looking **Korean label BONBOM presented ‘Optimistic Fetishism’, its Spring-Summer 2027 collection, at the [Palais de Tokyo](https://palaisdetokyo.com/) in Paris: a playful, light-hearted take on fetishism in which knitwear becomes a second skin and every garment changes depending on where you look at it from.** What if a garment were not the same from the front as it is in profile? What if looking at it twice were, in fact, part of the design? That is the invitation **BONBOM** extends with ‘Optimistic Fetishism’, the Spring-Summer 2027 collection the Seoul label presented at the Palais de Tokyo in Paris. ![bonbom ww ss 2027 look 81](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-81.webp)![bonbom ww ss 2027 look 77](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-77.webp)![bonbom ww ss 2027 look 75](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-75.webp)![bonbom ww ss 2027 look 73](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-73.webp)![bonbom ww ss 2027 look 66](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-66.webp)![bonbom ww ss 2027 look 64](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-64.webp)![bonbom ww ss 2027 look 62](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-62.webp)![bonbom ww ss 2027 look 60](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-60.webp)![bonbom ww ss 2027 look 58](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-58.webp)![bonbom ww ss 2027 look 54](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-54.webp)![bonbom ww ss 2027 look 52](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-52.webp)![bonbom ww ss 2027 look 50](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-50.webp)![bonbom ww ss 2027 look 44](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-44.webp)![bonbom ww ss 2027 look 38](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-38.webp)![bonbom ww ss 2027 look 36](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-36.webp)![bonbom ww ss 2027 look 34](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-34.webp)![bonbom ww ss 2027 look 32](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-32.webp)![bonbom ww ss 2027 look 30](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-30.webp)![bonbom ww ss 2027 look 28](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-28.webp)![bonbom ww ss 2027 look 26](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-26.webp)![bonbom ww ss 2027 look 22](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-22.webp)![bonbom ww ss 2027 look 18](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-18.webp)![bonbom ww ss 2027 look 16](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-16.webp)![bonbom ww ss 2027 look 14](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-14.webp)![bonbom ww ss 2027 look 12](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-12.webp)![bonbom ww ss 2027 look 10](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-10.webp)![bonbom ww ss 2027 look 6](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-6.webp)![bonbom ww ss 2027 look 3](https://neomaniamagazine.com/wp-content/uploads/bonbom-ww-ss-2027-look-3.webp) Founded in 2020, **BONBOM** arrives in the French capital with a proposition that dares to take on an uncomfortable word and turn it on its head. Fetishism is approached here from a playful, light-hearted perspective, centred on the act of looking and on a fascination with certain shapes, textures and proportions. The collection explores the relationship between desire, fixation and the way clothes are perceived on the body. The game begins with the silhouette. From the front, the garments appear streamlined and sharply defined; in profile, they reveal unexpected volume. It is the tension between the two-dimensional and the three-dimensional, between what is sensed and what is discovered as the gaze shifts. Exaggerated hairstyles and sculptural styling extend this play of perspectives, turning each look into a piece that demands to be observed from more than one angle. Behind this vision is **Bonbom Jo**, a designer who graduated from the *London College of Fashion* and has worked in Texas, Denmark and Paris. The label, a unisex high-fashion brand with a focus on womenswear, operates under the motto ‘Sensual Futurewear’ and is known for its use of pleats and volume – the very volume that, this season, appears by surprise when the garments are seen in profile. If one material takes centre stage this season, it is knitwear. **BONBOM** works it into loose, sheer constructions that cling to the body like a second skin. And here the collection’s other big idea emerges: concealing and revealing. Open structures let the skin show through and breathe, so that a fabric associated with warmth becomes light and exposed. What once protected now suggests. The staging matched the concept. The show, shared with Korean label **[ASPARAGUS](https://neomaniamagazine.com/asparagus-spring-summer-2027-collection-paris/)**, was part of **Concept Korea**, the platform through which **KOCCA** supports Korean designers, and coincided with the 140th anniversary of diplomatic relations between Korea and France. Beforehand, the premiere of ‘How to Walk’, a fashion film by **Ock-seop Yi**, interpreted the creative worlds of both labels. In the audience, **Shownu** and **Hyungwon** of **MONSTA X** wore pieces by **BONBOM** and **ASPARAGUS** as ambassadors for Concept Korea. With ‘Optimistic Fetishism’, **BONBOM** shows that desire need not be dark or solemn. It can be light, playful and even optimistic. All it takes is a second look.