UJOH’s spring-summer 2026 collection
UJOH smells of salt, humidity, freedom. It smells of a collection full of movement, light and space; of romanticism and boundless serenity.
For UJOH, spring-summer 2026 becomes the promise of an eternal summer, a memory of salt and wind, an emotion captured between stitches and patterns.
The collection brought to us by UJOH smells of salt, dampness, aged wood and fishing nets laid out in the sun. The designers at UJOH imagine lost ports, clear nights and waves that rock not only boats, but souls.
The garments become unfurled sails: sleeveless trench coats, light tunics, mesh skirts, wide trousers inspired by sailors’ uniforms, pieces that seem designed more for sailing than for walking.
The colour palette is a clear evocation of the ocean: shades of sand, washed-out blue, sea green, creams and ochres. But there are also unexpected splashes of colour: the soft coral of a sunset behind the harbour, the muted silver of the moon resting on the surface of the sea, or the grey of the mist that arrives at dawn.
Each garment — open blazer, long trench coat, loose dress — suggests movement even when still, as if the wind were still blowing, even though the show is over.
The collection is full of loose, flowing cuts that leave room for air. The textures —mesh, organza, light blends — breathe with every step.
There is a conscious minimalism, a rejection of overload, a celebration of the essential. Where other brands might add embellishments, UJOH adds light and space. The skin, exposed or barely suggested by discreet transparencies, breathes and feels alive.
On its catwalk, UJOH does not just show clothes: it tells stories. Stories of drifting away, of encounters in distant ports, of bodies floating between water and clothes, of gazes searching the horizon. UJOH‘s garments exude a clear romanticism mixed with a modern urban serenity.
UJOH seeks to transform those who choose its collection. The clothing becomes a second skin, a channel for freedom.
Those who choose UJOH want to feel and be part of something bigger. They do not choose passive fashion, but fashion in motion, like the sea; in short, like life itself.
