YANINA Couture Spring-Summer 2025: A Journey to Happy Memories
In its new Spring-Summer 2025 collection, YANINA Couture transports us to a universe of childhood memories and essential values such as home, love, and beauty.
Founder and creative director Yulia Yanina opens the doors to the Maison’s dreamlike world, inviting us to relive cherished moments that have shaped our existence.
A Past That Builds the Future
The personal memories of Yulia Yanina serve as the inspiration for this unique collection.
The scents of a flourishing garden, the sweetness of the juiciest berries, the buzzing of bees, and the abundance of fresh fruits and vegetables at family gatherings.
Through the eyes of a child, these moments encapsulate the purest happiness and become a refuge of nostalgia in adulthood.
Following Marcel Proust’s reflection in In Search of Lost Time, where a simple bite of a madeleine awakens forgotten memories, Yulia Yanina invites us to find our own “madeleine,” that trigger that transports us back to the happiest moments of life.
For the designer, keeping the child within us alive is the key to moving forward with strength and hope.
Elegance and Character: The Essence of YANINA Couture
This season’s muse is a dreamer: self-assured, elegant, and intelligent.
With each design, YANINA Couture exalts the timeless beauty of women at any stage of their lives.
The collection maintains the Maison’s iconic silhouettes, with dresses and suits crafted from flowing silks, chiffon, velvet, and tussah silk.
A distinctive detail of this season is the incorporation of handcrafted prints of fruits and vegetables, painted by hand onto fabrics as if freshly picked from the garden.
The influence of Hollywood’s Golden Age and its legendary divas, such as Ava Gardner, is reflected in the headpieces and accessories that complete the looks, adding a cinematic aura of sophistication.
Art in the Details: Exclusive Techniques
Since its foundation, YANINA Couture has been synonymous with craftsmanship and exceptional decorative techniques.
Every fabric, print, and texture in this collection has been handcrafted by the Maison’s artisans, bringing to life an exuberant symphony of masterfully embroidered berries, fruits, and flowers.
The delicacy of net dresses is adorned with three-dimensional leaves and clusters of berries, while honeycomb patterns and embroidered bees symbolize purity and renewal, inspired by Yulia Yanina’s daughters’ childhood memories.
Each piece becomes a work of art, a testament to the virtuosity of haute couture.
A Dress, A Memory, An Interpretation
The final dress of the collection is a blank canvas for the imagination.
For some, it may evoke the image of a childhood dream, for others, a cloud protecting them from life’s storms, or even soap bubbles reflecting a rainbow of colors.
Through its mastery in haute couture, YANINA Couture immerses us in a journey through memory, reminding us that true wealth lies not in material things but in the emotions, moments, and people around us.
As Yulia Yanina states:
The most valuable things in life are not possessions, but emotions and memories that live within each of us.
Celebrities on the Photocall: An unparalleled glow
The debut of YANINA Couture’s Spring-Summer 2025 collection gathered a select group of celebrities and influential figures from the fashion world.
From iconic actresses to renowned models, the photocall became a showcase of glamour and sophistication.
