SAUDI 100 BRANDS: Saudi talents in the spotlight
SAUDI 100 BRANDS, a groundbreaking initiative spearheaded by the Saudi Fashion Commission, proudly announces its return to Paris Fashion Week, showcasing the exceptional creativity and talent of 16 Saudi fashion designers. This initiative aims to position Saudi designers and brands prominently within the global fashion landscape, encompassing commerce, communication, and creation.
This season’s presentation features an all-women owned and led brands, representing the pinnacle of emerging talent from the Kingdom of Saudi Arabia. The festivities will unfold over a three-day residency at the historic Les Cordeliers, coinciding with the women’s segment of Paris Fashion Week.
The SAUDI 100 BRANDS showroom will open its doors on February 28th during PFW, providing an exclusive platform for Saudi designers to showcase their ingenuity amidst their international peers. The event will include fashion shows and celebratory gatherings, highlighting the cultural richness and creative prowess of Saudi fashion.
The Saudi designers featured in the SAUDI 100 BRANDS showcase bring a diverse array of styles and influences to Paris Fashion Week.
From Mona Alshebil fusion of traditional Saudi culture with contemporary designs to Apoa’s eclectic inspirations drawn from culture, architecture, and travel; each brand offers a unique perspective. Ashwaq Almarshad‘s creations handcrafted in Riyadh exude luxury and intricate detailing, while Chador specializes in modern Kaftans and traditional wear with a creative twist. Charmaleena infuses symbolic cultural motifs into its pieces, adding depth and meaning. Dazluq is known for impeccable craftsmanship and premium fabrics, while Kaf by Kaf offers bespoke designs with custom patterns. Mashael Al Faris blends couture with ready-to-wear fashion, emphasizing luxury and meticulous craftsmanship. MD29 pushes boundaries with innovative designs and exclusive materials, reflecting cutting-edge fashion. Abadia champions sustainability and ethical practices, creating environmentally conscious fashion. Pavone creates modern and chic designs tailored for sophisticated women, while RMRM represents the new generation of Saudi designers with fresh perspectives. Samar Nasraldin draws inspiration from cultural and spiritual journeys, translating them into captivating designs. The Dropped Collection focuses on minimalist yet refined designs, while Yasmina Q, the first knitwear focused Saudi brand that prioritizes sustainability without compromising style. Yataghan Jewellery combines heritage with minimalist design, resulting in timeless yet modern pieces.
Together, these brands showcase the richness and creativity of Saudi fashion on the global stage., ranging from timeless contemporary designs to sustainable practices.
SAUDI 100 BRANDS is a yearly flagship program of the fashion commission with the mission to grow the kingdom’s fashion industry. The program hosts over 100 carefully curated brands across ready-to-wear, eveningwear, streetwear, jewelry, accessories, and beauty.
ABOUT SAUDI100 BRANDS PROGRAM
Saudi 100 Brands is a long-term strategic initiative of the Saudi Fashion Commission aimed at supporting future generations of Saudi fashion brands and contributing to the development of a sustainable local fashion industry, to create exciting cultural bridges between the Kingdom and the rest of the world.
ABOUT THE FASHION COMMISSION
The Fashion Commission aims to develop the sector, driving its advancement and supporting practitioners in the field. The Commission is setting a new strategy to enhance and boost the sector and proposing new projects targeted at increasing its contribution to the economy.
