The label founded by South Korean designer Hyemee Lee presented its spring/summer 2027 collection, E for Evoke, in Paris: a new chapter in its fashion alphabet, in which the freedom won by the women of the 1920s is rewritten through today’s eyes.
Some fashion houses are born among fabrics; others, among letters. Hyemee Lee’s belongs to the latter. The designer grew up in Seoul surrounded by the presses of the family printworks, where her parents set texts by hand. From that childhood she inherited her attention to letters, textures and the art of choosing, as well as the name of her label: EENK, a nod to the English word ink, in which the double E echoes the repeated letter in her own name.
Founded in Seoul in 2013 and now based in Paris, EENK joined the official Paris Fashion Week calendar in March 2026. On Tuesday 6 October it returned to the event with its spring/summer 2027 collection, presented at the Hôtel d’Heidelbach in the 16th arrondissement. In a world moving so fast that it barely lets us see the beauty of everyday life, Lee invites us to pause: to return to simple pleasures and to the freedom of self-expression.
That return is written, as always at the house, with a letter. Under the name Letter Project, each EENK collection is devoted to a letter of the alphabet and becomes a new chapter in its story. After B for Binding, C for Collect and D for Duplicity, it is the turn of the E for Evoke.
What it evokes this time is the 1920s, the decade in which women left the corset behind and fashion became a symbol of independence and freedom of movement. Yet, far from nostalgic reconstruction, EENK looks at that era through the lens of today’s femininity. Hence the ease of silhouettes that never constrain the body.
Tailoring, the backbone of the label, keeps its masculine cut, softened by feminine details. The double-breasted jacket, present in every one of its collections, comes with broad shoulders, with or without a waistcoat. It is paired with straight, high-waisted trousers and white shirts with long ties left hanging unknotted. On some blazers, gold rose-shaped brooches take the place of buttons, and white-to-tan gradients colour the linen and cotton.
Against that rigour, everything else flows. Dresses and skirts move like waves, and relaxed silhouettes take on a romantic air thanks to ribbons, bows, corsages and floral appliqués. The rose, knotted, rolled or stylised, revives a traditional Korean motif, while floral silk and mother-of-pearl buttons add flashes of light. Translucent trench coats complete the story, along with a red silk column gown with rosettes at the hem, perhaps the most striking piece in the collection.
The palette is built on black, white and beige, brightened by touches of soft mint, dusty pink and pale yellow, and by an intense red that reappears in shoes and bags.
With E for Evoke, EENK confirms that its alphabet is not a mere game of letters but a way of writing fashion. The girl who grew up among printing presses goes on composing a story in which beauty lies in the everyday. An E that, like the ink that gives the house its name, leaves its mark.
