Cheney Chan Private – A Song of Elegance “Dream in Bloom”
Couture Collection Fall-Winter 2024-2025
In June 2024, independent fashion designer and founder of the Cheney Chan Private brand, Cheney Chan, presented the new Cheney Chan Private “Dream in Bloom” Collection in Paris.
The show was held at the classically styled Salle Gaveau concert hall. The designer has read numerous classical Chinese stories, drawing inspiration from twelve characteristics: purity, courage, charm, resilience, endurance, passion, freedom, heroism, independence, clarity, responsibility, and authenticity.
Using beloved flowers and butterflies as mediums, he constructs new, beautiful, and dreamlike story images in his mind. These images, reflecting the desire to transform from a cocoon into a butterfly, interpret the graceful demeanor of modern women.
This approach not only endows each fashion piece with unique beauty but also pays heartfelt tribute to the diverse life attitudes of contemporary women.
