Juana Martín and her collection “Identidad”: the new manifesto of Spanish fashion in Paris
Paris Haute Couture Week has witnessed a milestone in Spanish fashion: the presentation of “Identidad“, Juana Martín’s sixth collection.
A show that has not only reaffirmed her position as the only Spanish haute couture house on the official calendar but has also redefined the concept of luxury through a sensory journey between tradition and modernity.
A tribute to roots: between flamenco and avant-garde
Juana Martín’s inspiration for “Identidad” comes from the soul of flamenco and the power of femininity, embodied in icons such as Lola Flores and Carmen Amaya.
Each piece in the collection is a statement of intent: sculptural volumes, fringes that float like an echo of castanets in the air, and sequins that capture the light with the same intensity as a flamenco dancer on stage.
Black and white, the designer’s signature colours, dominate the palette, evoking the drama of Andalusian culture and the refinement of Parisian fashion.
The cuts, precise and architectural, pay homage to the sophistication of the 1920s, while ethereal fabrics provide a lightness that defies the weight of history.
The show: an unforgettable sensory experience
The Saut du Loup at the Palais de Tokyo was transformed into a temple of fashion, where every element was meticulously selected to enhance the essence of “Identidad“.
The unmistakable voice of Estrella Morente filled the space with an emotion that sent shivers down the spines of the attendees, fusing haute couture with the passion of cante jondo.
Accompanying the designs, the exclusive shoes by Italian luxury brand Francesca Bellavita added an extra touch of sophistication, while the beauty team, led by Menchu Benítez and Rafael Maqueda in collaboration with ICON, completed the look with impeccable aesthetics.
Juana Martín: fashion as living heritage
“Identidad” is not just a collection but a manifesto of authenticity in a world where fashion often loses its roots in the immediacy of trends.
Juana Martín reaffirms that true luxury lies in craftsmanship, in respecting artisanal savoir-faire, and in the ability to reinterpret history without losing its essence.
Supported by institutions such as Málaga de Moda, Fundación Cajasol, and Córdoba Es Más, the designer continues to write her story with boldness and determination, proving that fashion is much more than an industry—it is a language, an identity, a legacy.
With “Identidad“, Juana Martín reminds us that the soul of fashion is not in artifice but in the truth of its creator.
Who is Juana Martín?
Juana Martín is a Spanish fashion designer known for her haute couture creations, which merge Andalusian heritage with modern design. She is the first and only Spanish designer to be included in the official Paris Haute Couture calendar.
What is Juana Martín’s design philosophy?
Her designs are deeply inspired by Spanish culture, particularly flamenco, and are characterised by bold cuts, monochrome palettes, and exquisite craftsmanship. She integrates traditional techniques with contemporary silhouettes to create distinctive haute couture pieces.
Where can I buy Juana Martín’s collections?
Juana Martín’s haute couture pieces are available through exclusive showrooms, private consultations, and select luxury retailers. For specific inquiries, visiting her official website or boutique is recommended.
Does Juana Martín create custom designs?
Yes, Juana Martín offers bespoke couture services, tailoring unique pieces to individual clients with a focus on exclusivity and craftsmanship.
What makes Juana Martín’s haute couture unique?
Her haute couture collections celebrate Spanish cultural heritage with meticulous craftsmanship and avant-garde design. Each piece reflects the passion and strength of flamenco, making her creations a distinctive presence in the world of haute couture.
Where are Juana Martín’s fashion shows held?
Juana Martín presents her collections at Paris Haute Couture Week, an exclusive event where she continues to showcase her innovative vision.
How can I stay updated on Juana Martín’s latest collections and events?
To stay informed about Juana Martín’s latest collections, events, and news, follow her on social media, subscribe to her official newsletter, or visit her website.
