Beirut radiates love for fashion. The inevitable heritage of its historical wealth, the middle eastern artisan traditions, the succession of plastic expressions and the french-like refinement of the modern age have defined the incomparable aesthetical strength of this unique region of the world.
For a decade, George Hobeika has led the lebanese savoir- faire in paris, a passion for beauty and fashion that the artist himself admits inherent to geography and history. In his FW 2015 collection, hobeika presents a symbolic display of the most distinguished english traditions. Bulky and carefully embroidered sumptuous fabrics, vivid petals, accurate structures and pictorial effects become the embodiment of the afternoon tea, good manners and the delicacy of a finely decorated porcelain cup. Delicacy, precision, solemnity and a touch of magic.